Seven Recruiting Sins
by Jonathan Henschen, CFS and featured in Broker Dealer Journal
March, 2006:
My first year recruiting was baptism by fire. No formalized training or guidance, just get out there and figure it out. As with any learning curve, however, I quickly learned what works and what results only in futility. The purpose of the “Seven Recruiting Sins” is to share principles, practices and behaviors that broker/dealers can use to avoid mistakes and dramatically improve their recruiting results.
1) Ignoring Advisor ProspectsThere was a time when I’d go along and MC home office visits by prospective advisors with an insurance-based broker/dealer. My first couple of prospects spent about 20 minutes with the B/D’s president. By the fourth visit, the president decided he was too busy to spend time with mere prospects.