Woodbury-Advisor Group Deal: A Recruiter’s Perspective
August 3, 2012
by Jon Henschen and featured on AdvisorOne
As far as acquisition matches go, the purchase of Woodbury by AIG can turn out to be one of the better retention purchases by the insurance giant. To be sure, the AIG story will be carefully edited so it’s one that will entice as well as bringing a feeling of security. Many positives exist with this acquisition but wrinkles are always lurking beneath the surface.
Woodbury will probably experience very good retention with their reps, primarily due to retention bonuses already paid, but also for the following:
- No paperwork in making the change
- More retention money probably coming
- RVP’s working hard to talk up the new owner (they are paid bonuses for the reps taking retention bonuses)
- AIG promising to plug in their technology which would be an improvement to what they have
- They are having a conference in two weeks where they’ll have a pep talk with Larry Roth and Benmouche speaking to the reps giving them a “You’ve gone to heaven” perspective to the purchase.